We built our company around three values
connection, global flavors, and joy.
Our three founders, Lisa, Rachel, and Monica, grew up in three different countries: Lisa in Israel, Rachel in Australia, and Monica in the USA. Their paths crossed in New York City in 2015, where they discovered a shared passion for food, cooking, and nourishing their families with healthy, quality food.
Determined to show Americans how versatile and delicious tahini and halva could be, we opened a small kiosk in New York’s bustling Chelsea Market in 2016, and became the first store in the US dedicated to sesame products. We welcomed locals and tourists from all over the world, connecting over nostalgic tastes and introduced new audiences to traditional foods, rooted in centuries of culture and history.
We worked the counter seven days a week, sampling halva, grinding tahini to order, and serving up other treats like halva paninis and our iconic tahini soft serve. Within a few months, we were blown away by the enthusiasm for our products.
Soon after opening the kiosk, we built a website and then Whole Foods Market came knocking, looking for a halva brand with clean, natural ingredients. And, with that, our retail and e-commerce businesses were born. Today, we are proud to say that our products are beloved by chefs and home cooks alike, available for purchase nationally in grocery chains, specialty shops, on restaurant menus, and online via our shop.
Rachel moved to New York from Sydney with her family in 2014. “I was a food entrepreneur trapped in the body of a media lawyer,” she says, and after 15 years of practicing law, Rachel found an opportunity to combine her lifelong passion for food with business, co-founding Seed + Mill with Lisa and Monica in 2016.
Rachel is the daughter of an immigrant, who was the daughter of an immigrant. “The history of food, its culture and migration, as well as its ability to bring people together over a diverse and lively table is why I love what I do!” A global citizen, Rachel has traveled the world, and lived and worked in 5 different countries. Rachel currently lives in New York with her husband and two children, Annika and Oliver, and her beloved dachshund, Buddy.
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